Crazy Idea was created by Luca Salini in 1989. As a long-time cross-country ski athlete, he decided to use his experience for creating functional and technical clothing for the outdoors. The turning point for Crazy< was the creation of the first ski mountaineering suit, a design that was developed from scratch. Crazy Idea changed the game in ski mountaineering. Since then, the company has worked continually and with full commitment to develop their high-quality products and design further. Still, the tradition of the original ski touring clothing is maintained. Crazy Idea is a brand unique in its field. Every kind of fabric, any color, every single item produces is made for the mountains and designed to innovate.